Sierra Nevada Alliance (SNA) and Pacific Crest Trail hiker/filmmaker Riordan Cicciu are proud to announce the completion of a 30 minute short film that has helped raise over $4,000 for conservation in the Sierra Nevada to date. In 2024 the Florida native established a goal to complete the trail while also creating a new business to fundraise through unique methods involving outdoor recreation.
Alchemy Lab helps charity organizations raise funding and spread awareness for their causes. This is done by sharing inspirational stories and utilizing unique fundraising ideas marketed to thousands worldwide. Cicciu created “Project PCT” to share information about the importance of preserving the Sierra Nevada, a mission that SNA has been dedicated to for over 30 years, while hiking the PCT itself. During his trek, both Alchemy Lab and SNA shared blog and social media posts that eventually led to the creation of the film. Along with their media, the two organizations shared a GoFundMe link for supporters to help fund the Alliance’s conservation programs.
“This has been the most fulfilling project that I’ve been fortunate enough to have worked on. I have so much gratitude for the Sierra Nevada Alliance and the work that they do. I want to say thank you to anyone who followed along or contributed to this project along the way!” said Cicciu.
The video and fundraiser can currently be accessed online, with the fundraiser remaining active until reaching a goal of $10,000.
Click here to donate to his goal
