Grassroots Advocacy Program Manager – California State Parks Foundation

Sacramento (Hybrid), California

Job Description:

The Grassroots Advocacy Program Manager implements strategies to advance support for California State Parks Foundation’s policy goals for the California state park system. Through relationship-building, education, events, and outreach, the Grassroots Advocacy Manager will advance the organization’s policy and budget priorities and deepen partnerships with local, regional, and statewide park partners; legislative offices; and the executive branch on behalf of California State Parks Foundation.

The Grassroots Advocacy Program Manager works closely with the Marketing and Communications team to create content and implement campaigns to inform and activate advocates in support of California State Parks Foundation priorities. The Grassroots Advocacy Program Manager also works collaboratively with other program managers at the organization to identify, engage, educate, and support park partners in advocating for the needs of the park system. The Grassroots Advocacy Program Manager also maintains comprehensive, up-to-date information on advocacy partner groups and individuals to track the growth of our movement for parks.


Deepen partnerships and grow an engaged network of advocates for California state parks (35%):

  • Strengthen existing relationships and build new ties with grasstops and grassroots advocates for California State Parks Foundation policy priorities.
  • Develop and maintain positive relationships and work in coalitions with local, regional, and statewide organizations working in parks, environment, and related advocacy areas.
  • In collaboration with the Partnership Program Manager, represent California State Parks Foundation to state cooperating associations, community organizations, park staff, legislative staff, and advocacy allies.
  • Develop opportunities to showcase the work of park partner organizations and demonstrate policy and budget challenges and solutions for the state park system.
  • Maintain up-to-date information about partner groups and key individual advocates in our Salesforce database.

Develop, manage, and facilitate grassroots advocacy events, including Park Advocacy Day (35%):

  • In collaboration with Marketing and Communications team, plan and execute advocacy webinar series (3-5 per year) to inform park advocates about state budget, legislative and policy issues, and educate park advocates on effective advocacy strategies and opportunities.
  • With direction from the Executive Director, lead budget development, planning and event management for the annual Park Advocacy Day in May, including managing vendors and contracts, securing spaces, handling logistics, securing appointments with legislative offices, participant recruitment and training, and supporting the Marketing and Communications team with drafting content for event materials.
  • In collaboration with Volunteer team, identify 1-2 opportunities per year to invite key legislators and executive staff to volunteer in state parks and support volunteer recruitment and planning for those events. Assist Volunteer team with identifying and inviting legislators to welcome volunteers for annual Earth Day events in April.
  • Identify 2-3 opportunities each year to connect advocates with their elected representatives in the State Legislature, and host legislators and staff at parks in their districts to educate them about the California state park system, its benefits, challenges, and potential solutions.

Content and storytelling (20%):

  • Support the Marketing and Communications team with drafting content and identifying storytelling opportunities to illustrate the impact of California State Parks Foundation’s advocacy work.
  • Work in collaboration with Marketing and Communications team to conceptualize and develop education and engagement materials for advocates and legislative staff to advance California State Parks Foundation’s policy priorities (could include policy platform documents, blog posts, explainers, park fact sheets, action alerts, petitions, social media posts, letters to the editor, infographics).

Government Affairs program support (10%):

  • Support Philanthropy team with fundraising activities to fund events.
  • Maintain project management systems for required Fair Political Practices Commission and IRS reporting of advocacy activities, ensuring that all staff understand how to track and report their time to comply with state and Federal law.
  • Support Executive Director in developing and tracking Government Affairs program budget.
  • Support relationship with contract lobbyist, including scheduling meetings, developing agendas, and tracking initiatives.
  • Other duties as assigned.

Required Qualifications:

  • Some experience with California legislative affairs and state politics
  • Familiarity with the California state park system
  • Strong emotional intelligence and superior relationship-building ability; enjoys getting to know people and can find common ground across differences
  • Collaborative team player who pitches in to do what needs to be done – is a problem solver
  • Ability to work independently with hybrid in-person/remote team working across California
  • Demonstrated initiative and self-motivation
  • Demonstrated project management abilities
  • Extremely organized with exceptional attention to detail
  • Ability to adhere to deadlines
  • Strong written and oral communication skills
  • Confident public speaker
  • High integrity: ability to operate with discretion
  • Flexible in the face of changing priorities
  • Commitment to California State Parks Foundation’s mission: loves spending time outdoors (camping, hiking, touring) in parks and is enthusiastic about sharing their benefits with all Californians
  • Ability to travel across California to tour any of the 279 state parks as needed, occasionally engaging in vigorous outdoor activities
  • Ability to work occasional weekends and evenings
  • Valid driver’s license

Preferred Qualifications:

  • Experience working with or volunteering in state parks.
  • Knowledge of State and Federal rules governing 501(c)3 organizations and lobbying
  • Familiarity with workplace productivity tools like Asana, Slack, and Zoom
  • Experience with Salesforce and Microsoft Office suite

Click here for more information and to apply.

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